Eric is the world’s thought-leader on mature and industrial strength user experience (UX) operations—with methodology, tools, standards, training, certification, and cost-effective staffing. His book Institutionalization of UX: A Step-by-Step Guide (now in its second edition) provides a roadmap for companies to follow in order to make usability a systematic, routine practice throughout their organization. He co-developed The HFI Framework™, an ISO-certifiable process for user-centered design, built on principles from human-computer interaction, ergonomics, psychology, computer science, and marketing.In the last three decades, Eric has become known as the visionary who recognized that usability would be the driving force in the “Third Wave of the Information Age,” following both hardware and software as the previous key differentiators. He foresaw that the most profound impact on corporate computing would be a positive online UX. Also, he has more recently asserted that “Usability is no longer enough,” pushing ahead UX strategy, innovation, and persuasion engineering.His unparalleled range of experience includes UX design consulting and training projects for more than 100 Fortune 500 clients. He has worked extensively in the financial, insurance, manufacturing, government, healthcare, and telecommunications industries. He continues to lead projects in digital strategy, innovation, design, and persuasion engineering.Eric has a long-standing interest in persuasion design. He has pioneered the development of methods that optimize Persuasion, Emotion, and Trust (PET Design). He has applied these methods to increase conversion for organizations such as the California State Government, Fidelity, Macys, MetLife, REI, Taj Hotels, and Vodafone. He developed the HFI courses on persuasion engineering and has taught them worldwide.Recently Eric has been overseeing the ongoing development of UX Enterprise™, a relational database of UX objects. This is an enterprise software product that allows practitioners to design based on their organization's cloud of UX data. It is a fully interlinked model of customer ecosystems, design projects, design specifications, standards, and methods. UX Enterprise will change the way UX design work is done.Eric has also created the UX Marketplace, which allows a global trade in UX objects.In addition, Eric has brought an array of certification programs to the UX field:- Certified Usability Analyst™ (CUA)- Certified User Experience Analyst™ (CXA) – advanced courses for UX practitioners- Certified Practice in Usability™ (CPU)- Certified Usable Design™ (CUD) – programs for organizationsEric is a Certified Professional Ergonomist (CPE). He earned his PhD in Applied Psychology, specializing in Human Performance, from Stevens Institute of Technology. Before co-founding HFI in 1981, he worked at CL Mauro Assoc, AT&T Long Lines, and Bell Labs.Eric is actively engaged with HFI staff and clients around the world and is working to disseminate UX design methods globally.